As part of the Womenpreneur program, Elodie went to San Francisco to gain inspiration from the American market. With fellow entrepreneurs Lilou Cajot ( Lusty Foods ) and Isaline Tala ( Aho Botanicals ), she scoured the shelves of Whole Foods to gain inspiration from the latest food trends.
In this article, you may find ideas for developing your products and innovating your recipes:
The health aspect is everywhere: probiotics, adaptogens, huge drugstore aisle. In all products, there is a health benefit
Adaptogens have invaded all the shelves with products enriched with Ashwaganda, Lion's Mead, and other mushrooms with health properties
Huge cold drinks section with juices, smoothies, protein options, coffees and chai lattes, etc... A superb brand: Urban Remedy to follow
Large fresh fermentation sections with all kinds of options: sauerkraut, pickles, kimchi... all in glass or plastic jars with attractive packaging
Healthy snacking on the rise: crackers made from vegetables and seeds, dehydrated salads, exotic snacks made from plantain, kassava, grilled and seasoned chickpeas...
Very inspiring packaging: with the ingredients on it, a simple and super effective promise (the products are super good! RXBAR )
Products and snacks made from dehydrated plants: salads, fruits (Bear fruit rollups for children, etc.)
Here are some trends seen on the market.
Do you also have a product idea and would like to develop it with us? Join our Foodup incubator and register for our pitch on November 25 at Tour et Taxis !
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